// The Emerging Trends - Paris Designer Spotlight : Jamie Ochrey//

Written by Erica Markle | Edited by Claire Mitchell.
Jamie Ochrey is a designer at West of the Third; a brand new ready to wear clothing line that started up in January of 2012. From styling and sketching outfits, to producing full collections, Ochrey is continuously expressing her artistic side through her design work. Her past two seasons have been inspired by fashion from the 1960’s and 70’s. Though she does recognize that these decades showcased very contrasting fashions, she has collaborated elements of the two eras to “express explicit feminine attributes.” As for materials, she used linen and cotton so that garments were “light, breathable, and comfortable.”
When it comes to the ever-growing, “eco-friendly” niche in fashion, she believes she has the potential to succeed in her designing endeavors. Her motivation in joining the competition is to expand her creativity and open doors that will show her line on an international level. If she were to win this competition she would invest the money into her business in hopes to expand and connect it with international buyers and achieve her goals for the company as a whole.


To Ochrey, accomplishment comes with taking advantage of every opportunity that comes your way, because putting oneself out there can bring about amazing opportunities. She believes that with effective timing and the sustainment of creative ideas, she will be able to grow at a steady pace that will keep her inspired to continue her passion.
The biggest challenges in the fashion industry, according to Ochrey, are knock offs. If you are successful, the competition always wants to produce something similar by using easy made and cheaper materials. Such situations can’t really be prevented, but they can be learned from; move onto the next creation. And when it comes to creativity, she believes that you must let your imagination run and allow yourself to be inspired by what is around you. If you do this, you can be driven to create endlessly. “Be yourself” is her advice for other designers getting into this competitive industry. People may doubt you, but you are the one who knows your dreams and goals, and with that knowledge, you can achieve your visions. 



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